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Thursday, March 30, 2023

What’s MICE? (Conferences, Incentives, Conferences and Occasions)

Whether or not you’re a journey supervisor or an occasion organiser, likelihood is you’ve heard of the acronym MICE (otherwise you’re model new and are curious to study it!). With shut ties to the enterprise journey {industry}, MICE focuses on the group, coordination and participation of attendees for enterprise occasions and conferences.

On this piece we’ll be reviewing all sides of MICE, exploring its dimension on a worldwide scale, alongside the primary challenges of this ever-expanding {industry}.

What’s MICE?

MICE stands for Conferences, Incentives, Conferences, and Exhibitions. It’s about companies which can be chargeable for organizing conferences, conferences, large-scale exhibitions, and incentive-driven initiatives.

Whereas parts of leisure journey are sometimes integrated into the enterprise of MICE, the MICE {industry} typically makes up a big part of worldwide enterprise journey initiatives, conferences and occasions. MICE markets are analyzed and divided to be able to perceive the {industry} as a complete, along with its regional traits.

Let’s dive a little bit bit extra into every of the 4 several types of occasions that make up the MICE sector: Conferences, Incentives, Conferences, and Exhibitions.


Held primarily in resort convention rooms or occasion facilities, conferences are sometimes one-off or single day occasions that encourage working professionals and stakeholders to return collectively. 

The conferences {industry} goals to create a day for information sharing, workforce constructing and objective setting, in addition to resolving battle and tackling enterprise or industry-specific challenges. 


Incentives are rewards or recognition meant to honor members of a company, firm, and even VIP purchasers of the enterprise, as a strategy to show thanks or appreciation for a job effectively performed. Incentive journey may also be awarded to recipients to be able to enhance morale and enhance worker loyalty between a company and their particular person employees, groups of individuals, or firm companions.

Whereas primarily rooted in leisure, Incentives typically contain enterprise group tourism, together with lodging, transportation, firm eating alternatives, and excursions, as a part of the whole incentive bundle.


Much like conferences, a convention gathers professionals united over a typical curiosity or matter and amplifies it. Usually spanning a number of days, conferences normally comprise a big group of individuals in attendance and are usually held at an occasions heart or conference heart. 

It may be an intensive company occasion for a particular firm or group, a number of organizations, and even prolong to incorporate most of the people.

Conferences regularly embrace keynote audio system, alongside talks, seminars and workshops offered by information specialists and visitor audio system that contributors can be part of. The aim of conferences is to develop {industry} information, community with like-minded people and have interaction with the subjects at hand. 


Lastly, there are exhibitions. Large in scale and identified for his or her intensive planning efforts, exhibitions are usually held inside conference facilities or arenas. They carry collectively both a single firm or a number of organizations to showcase and promote key services to members of the general public. 

Alternatively often called commerce reveals, exhibitions are sometimes hyper-focused, concentrating on one specific area of interest or {industry}. Many exhibitions characteristic keynote audio system, information specialists and different exhibitors from inside the given area of interest {industry}, giving talks and offering demos of merchandise.

Exhibitions can both be enterprise to enterprise (B2B) in nature or enterprise to shopper (B2C), that means companies promoting to different companies or companies promoting to clients or members of the general public. Exhibitions are significantly standard inside the pharmaceutical, magnificence and tech industries.

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How huge is the MICE {industry}?

In 2021, the worldwide MICE {industry} was valued at $658.5 billion US. The fast progress of MICE world wide is primarily associated to improved infrastructure, enhanced tourism due to the expansion and enlargement of companies stretching throughout borders, in addition to constructive financial progress and traits.

What are the primary challenges of the MICE {industry}?

Under, we’ve included just a few of the first challenges that face the MICE {industry}, together with venue and occasion location, enterprise traveler spend in addition to sudden itinerary and schedule adjustments as per the calls for of presenting occasions of all sizes.

Expense journey administration

On common, enterprise vacationers that attend MICE occasions spend over 65% of their revenue on resort rooms and resort eating and one other 10% on native transportation.

With so many travel-related bills for corporations, not solely will you might want to give attention to monitoring staff’ journey spend, but in addition guaranteeing your organization’s journey spend insurance policies are adopted for workers who embark on MICE journey. 

TravelPerk’s enterprise journey software program provides integrations together with your current expense administration methods, serving to you to realize a fowl’s eye view of all your corporation journey bills. 

With all your firm’s enterprise journey invoices consolidated into one centralized dashboard, TravelPerk saves you beneficial time.

Begin saving cash on enterprise journey on your firm at the moment!

Lack of journey stock

Attendees to MICE-related initiatives are extra acutely aware than ever concerning the vacation spot of their desired convention. Actually, one latest examine discovered that 70% of attendees famous the occasion venue as a figuring out think about deciding to attend.

MICE organizers might want to cater not solely to the wants of attendees and professionals attending the occasion, but in addition the journey expertise that emerges as a part of the expertise.

Fashionable journey administration corporations similar to TravelPerk assist to deal with this drawback by providing journey managers and occasion planners expansive journey inventories. 

Through the use of TravelPerk, MICE organizers acquire entry to the most important worldwide stock of flights, accommodations, trains, and automotive leases. The choices are limitless in serving to your corporation vacationers get from level A to level B. for any assembly, convention, exhibition or incentive-inspired journey.

Lack of flexibility within the face of the surprising

The MICE {industry} is topic to sudden change. Shifting schedules, assembly instances and convention dates means staff have to be on their toes ought to their enterprise journey plans fall by way of or shift abruptly.

TravelPerk’s software program permits you to cancel or modify any reserving as much as 2 hours earlier than departure and obtain as much as 80% again in TravelPerk credit on your staff’ subsequent enterprise journey.

Make MICE give you the results you want

Journey managers and occasion planners alike are capable of overcome the challenges of the MICE {industry} with TravelPerk. Learn the way the world’s largest enterprise journey platform might help you efficiently facilitate worker reserving and journey for conferences, incentive-driven journeys, conferences and exhibitions.

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