Every part you have to learn about Spanish model Loewe, together with easy methods to pronounce Loewe and which is the perfect Loewe bag
Loewe is the Spanish royal household’s favourite luxurious model… and rapper A$AP Rocky’s, too.
For nearly two centuries, Loewe has been famend for its beautiful leather-based items. However beneath the inventive route of Jonathan Anderson, Loewe has undergone a radical transformation.
With a brand new emblem, a brand new social media technique, new model ambassadors (e.g. A$AP Rocky), and modern, streetwear-inspired designs, the Spanish vogue home has risen to “cool-status”, whereas nonetheless paying homage to its heritage.
However earlier than we go any additional, let’s tackle the elephant within the room: how do you pronounce Loewe?
In the event you’re not sure easy methods to pronounce Loewe accurately, then you definitely’re not alone!
Loewe itself felt the necessity to tackle this on the model’s web site, in a bit known as “ say our identify”:
“[We are] a Spanish model with a German identify, and in German w’s have a v sound, so regardless of the temptation to say it phonetically, the proper pronunciation is in reality LO-WEH-VAY”.
Loewe is German for “lion”. However why would a Spanish model have a German identify? Learn on to search out out…
Historical past of Loewe
The label was based in Madrid in 1846 by a bunch of Spanish craftsmen, as a leathermaking workshop. Nevertheless, it wasn’t till German craftsman Enrique Loewe Roessberg took the helm in 1876 that the model as we all know it as we speak was born.
In 1905, King Alfonso XIII and Queen Victoria Eugenia bestowed Loewe the title of “Provider to the Royal Courtroom”. The model’s purses constructed from crocodile and iguana pores and skin had been thought-about the epitome of luxurious and class—Ernest Hemingway is claimed to have gifted Ava Gardner a Loewe Amazona bag. Different well-known prospects embody Marlene Dietrich, Rita Hayworth, and Sophia Loren.
In 1965, Loewe launched its ready-to-wear line. In 1996, the model was acquired by the LVMH group.
British designer Jonathan Anderson, founding father of JW Anderson, was appointed inventive director of Loewe in 2013. To have a good time the model’s heritage and dedication to craft, in 2016 Anderson established the internationally acclaimed Loewe Basis Craft Prize, which seeks and rewards inventive excellence and innovation.
The model stays a favourite amongst Spanish royalty: Queen Sofia and Queen Letizia of Spain each boast a big Loewe assortment.
Iconic Loewe baggage
Now that you realize the historical past and easy methods to pronounce Loewe, get to know its unimaginable purse lineup.
At this time, Loewe’s assortment of luggage for girls consists of iconic shapes such because the Puzzle, the Flamenco, and the Amazona.
Launched in 2015 as Jonathan Anderson’s debut bag, as we speak the Puzzle bag is the model’s most recognizable design, an it-bag liked by the likes of Beyoncé, Sienna Miller, and Julianne Moore. The Puzzle bag has a particular cuboid form, and may be conveniently folded utterly flat. It is available in a variety of hues and sizes, and it’s accessible for each women and men.
The Amazona is one other iconic design—initially launched in 1975, this bag has been reintroduced solely not too long ago. For Loewe’s 175th anniversary, Jonathan Anderson launched two new variations of this bag, the Amazona 19 Sq. and Amazona 28. Impressed by the Greek fantasy of the Amazons, the Amazona symbolizes highly effective femininity.
The Flamenco clutch was additionally launched within the Nineteen Seventies, and reintroduced in 2010. That includes an unstructured silhouette and drawstring ties to cinch it closed, this bag is exquisitely stylish and female. The Flamenco clutch is out there in a variety of colours and supplies, together with raffia, shearling, and Mongolian goat.
One other bag we love this season is the Woven Basket bag. This bag is crafted from surplus leather-based–leather-based that will in any other case be discarded. Learn extra on sustainable vogue. The Woven Basket bag includes a distinctive checkerboard impact, created by the meticulously woven calfskin strips.