Contributed by Tom Bemiller (EO Philadelphia), founder and CEO of The Aureus Group, which serves because the administration firm for 3 auto physique outlets with the objective of Repairing the Restore® Course of. We requested Tom about his entrepreneurial journey. Right here’s what he shared:
My entrepreneurial journey started after I was eight years outdated: I began doing yard work for neighbors as a result of I desperately wished a Nintendo. I grew it into an honest landscaping enterprise as an adolescent.
In school, I acquired my diploma in pre-med however determined to not go to medical faculty after commencement. I moved again dwelling. Whereas I discovered what to do with my life, I began serving to a buddy who owned an auto physique store with particular tasks.
Determine the chance
Over six years, my function expanded into store supervisor and director of operations. Unintended publicity to the auto physique business opened my eyes to only how terrible the business is. I noticed a big alternative to enhance it. When the plan to take over my buddy’s enterprise fell by in 2012, I began Aureus Auto Physique (which is now The Aureus Group).
I began my very own firm to create a greater setting and course of for fixing vehicles as a result of I noticed that almost all people within the enterprise was annoyed, drained and overwhelmed down. As an business, auto restore severely lacks management, which creates terrible work environments. A foul worker expertise interprets straight into poor buyer experiences, so it’s no shock that everyone hates getting their automobile fastened.
Our objective is to alter that whole dynamic. We name it Repairing the Restore® Course of.
I knew that if I may enhance the restore expertise for the individuals doing the repairs, it could translate into a greater restore expertise for car house owners. Now, 15 years later, I’m nonetheless at it —as a result of there may be nonetheless a lot alternative to get higher.
Enhance the setting to profit all stakeholders
I’m not a “automobile man.” I’ve by no means fastened them, I don’t race them—I don’t even personal a automobile!
At The Aureus Group, it’s not about fixing vehicles; it’s about fixing the way in which we repair vehicles. Our objective is to Restore the Restore Course of:
- We’ve created a greater setting—our outlets are organized and clear, there’s no animosity or baloney, and we recognize one another as we work collectively to search out higher methods of doing issues.
- We need to create the quickest course of for restoring autos to pre-loss situation. Different outlets may lower corners on the standard of repairs to go quicker, however we’re not keen to jeopardize security.
- We goal to create a clear, quick and straightforward course of for customers to get autos repaired after an accident.
- We consider that we will enhance the restore expertise for all events—teammates, clients and stakeholders.
Rent like-minded individuals
One of the crucial stunning issues that I’ve encountered whereas Repairing the Restore Course of is that not everybody desires to make issues higher. Personally, after I see one thing that’s inefficient or doesn’t work effectively, I immediately begin pondering of the way to make it higher. Not everybody does that.
I wasted plenty of time and vitality hiring individuals and anticipating them to need to take part in course of enchancment efforts. I realized that some individuals are fairly proud of the established order, some individuals are afraid of change, and others simply don’t care. I’m significantly better now at discovering individuals who consider issues might be higher, those that consider work doesn’t should suck, and need to take part in making it higher. Every thing will get higher once we are working in the direction of widespread targets.
Becoming a member of EO in 2018 was life-saving—or ought to I say “business-saving!” I notice now how little I knew after I began out a decade in the past; I used to be good at working physique outlets however I knew nothing about constructing an organization. After I joined EO, I used to be welcomed into a completely superb Discussion board. The training alternatives, together with the Entrepreneurial Masters Program at MIT, are nothing in need of extraordinary. And on high of all that, I now have a world community of enterprise leaders that I regularly faucet into for assist. EO has additionally given me a way of group, a way of belonging, one thing that I used to be lacking for many of my life.
By no means cease bettering
The pandemic years have been powerful for the auto restore business, however we’re very enthusiastic about what’s coming down the pike for us. We’re anticipating 100+ % development this 12 months, as clients and insurance coverage firms are seeing the worth of working with us.
However we’re simply getting began. I consider that we will scale back restore instances by as much as 75 % of the place they’re now. We’re going “all-in” on Lean Rules, which align completely with our tradition. I consider we may also help individuals obtain their profession and life targets. We’re launching a expertise improvement program this 12 months with a watch on creating alternatives for our individuals to enhance and advance. And, I consider in sharing the wealth; we’re exploring avenues to create possession alternatives for our teammates.
Our objective is to be the very best firm to work for within the business. Meaning we would be the greatest firm at creating individuals each professionally and personally and the very best at fixing vehicles — so our staff can really feel happy with their arduous work and go dwelling comfortable on the finish of every day. I do know that if we will enhance the worker expertise, we can even, by default, enhance the client expertise—and that’s what we’re all about.