Ford sees the potential for off-road drive packages for Australian clients, very like its Off-Roadeo program within the US.
“I believe there’s a possibility for one thing like that in Australia undoubtedly, whether or not we’ve Ford branding on it or we’ve a partnership to attempt to make it simpler for patrons to go and do that have,” stated Trevor Worthington, head of inner combustion engine product packages at Ford.
“That’s an incredible alternative.”
Ford gives Off-Roadeo experiences for Bronco and Bronco Sport Badlands clients in 4 US states: Nevada, New Hampshire, Texas and Utah. The primary such expertise is free for all house owners of those automobiles.
These experiences are designed to not solely foster an off-road fanatic group, but in addition to coach clients on the potential of their automobiles.
For instance, the Bronco drives give clients an opportunity to check out their 4×4 and terrain methods, in addition to the Path 1-Pedal Drive characteristic.
Ford isn’t alone in providing off-road experiences to its clients, with Isuzu Ute Australia having its I-Enterprise Membership with drive days that includes skilled instructors.
The corporate has been increasing its Bronco sub-brand in North America, consisting of the rugged, body-on-frame Bronco two- and four-door SUV and the Bronco Sport crossover.
Each stay off the desk for Australia for now as a consequence of excessive demand in North America, however the native line-up nonetheless has a couple of automobiles that entice off-road fans: the Ranger ute vary, together with the Ranger Raptor, and the Everest SUV.