HomeAnimalEngineer Makes use of Kota Material to Construct Rs 2 Crore Empire

Engineer Makes use of Kota Material to Construct Rs 2 Crore Empire


Hues, colors, and designs have all the time been an integral a part of Anjali Agarwal’s life — whether or not she was sketching on her bed room partitions as a toddler or creating four-feet work for the doorway of her workplace constructing. 

Her curiosity in artwork was evident in the way in which she dressed as effectively. Whereas learning Electrical Engineering in Kota and through her employment with a number of corporations in numerous elements of North India, Anjali’s style for delicate patterns and different color combos have been extensively acknowledged by her friends.

“I all the time adopted a sure type in dressing which largely consists of salwar fits and sarees. This occurred organically as I used to be intently related to artwork from childhood. But it surely took actual form throughout my school days in Kota, as the world is a haven of colors, artisans, weavers and extra,” the 42-year-old tells The Higher India.

anjali agrawal founder of kota doria silks
Anjali Agrawal.

It was throughout this era that Anjali grew to become acquainted with a sure material referred to as Kota Doria — a light-weight woven material of tiny squares, which is handwoven on conventional pit looms in Kaithoon close to Kota and different surrounding villages in Rajasthan. The material was uncommon and costly, however apt for the recent local weather of the state.

Anjali started buying this material and customised salwar fits. Seeing her put on this distinctive clothes, her family and friends from Gurugram requested her to convey them related ones. 

The turning level

“I used to be actually comfy carrying Kota Doria materials and continued experimenting with it even after finishing school in 2003. My private clothes was successful amongst my colleagues. After getting married to my school buddy from Kota, my attachment in direction of this place deepened. It additionally gave me an opportunity to know town and its close by villages from the place the material originated,” she shares. 

Anjali labored as {an electrical} engineer for 3 years and later moved to software program for eight extra. In 2014, whereas working as a software program engineer for IBM, she determined to take a break from her profession because of a medical situation. She additionally had plans to arrange a homegrown model throughout this era with the intention to comply with her ardour for patterns and hues.

“Every time folks commented on my clothes and mentioned they’ve by no means seen the same materials of their city, I’d marvel why Kota Doria material shouldn’t be popping up in cities. Later, I understood it was because of its excessive worth and restricted numbers of weavers within the area. With an purpose to unfold phrase about this distinctive material and to enhance the lives of the village artisans, I launched Kota Doria Silks in 2014,” recollects Anjali, who says she had no expertise or background in working a enterprise.

anjali agrawal founder kota doria silks
Anjali had no expertise or background in working a enterprise.

She invested Rs 25,000 to buy material from native weavers of Kota and designed just a few garments herself. These have been put up on the market on the official Fb web page and web site of Kota Doria Silks. 

“I acquired my first buyer inside three days, from Chennai, and from then on, there was no wanting again. I invested more cash and earnings and collaborated with native weavers and artisans. My house was my workplace too, the place just a few ladies have been employed for stitching and packing functions,” explains the entrepreneur.

a weaver at kota doria silk stitches fabric at a store
“My house was my workplace too, the place just a few ladies have been employed for stitching and packing functions.”

Right now, Anjali says, her bootstrapped enterprise has a turnover of Rs 2 crore. She is related to greater than 100 artisans in addition to weavers from many villages of Rajasthan. She additionally has 15 full-time workers within the two places of work in Kota and Gurugram.

“I’m settled in Gurugram and the actions of the Kota department are taken care of by my father-in-law. All our gross sales occur via the web site and social media pages. Up to now, now we have couriered the merchandise to prospects within the US, UK, UAE, Japan, Australia and another European international locations,” says Anjali.

anjali agarwal and a weaver at kota doria silk examine the fabrics
Right now, Anjali says, her bootstrapped enterprise has a turnover of Rs 2 crore.

Material filled with historical past

Kota sarees are manufactured from light-weight material appropriate for the summer season. The material is handwoven in pit looms utilizing silk yarns to kind a squared sample. Any such weaving originated in Mysuru, underneath the supervision of Kota ruler Maharao Singh Kishore. 

However because the handloom methodology is dear and time-consuming, most textile house owners together with Anjali have shifted to energy looms. However she additionally maintains a set of hand woven material that’s made upon request. “Utilization of energy looms are obligatory as a result of that’s how we will promote merchandise for a budget-friendly worth. This will even assist in popularising the material.”

Fabrics by Kota Doria Silks
Materials by Kota Doria Silks.

Anjali combines kota material with silk, cotton, or some other kind that may incorporate methods of ajrakh, hand embroidery, bagru and bagh prints, bandhej and lehriya, or tie-dye. “Modern digital prints on pastel-coloured materials of sarees and salwar fits are our best-sellers,” notes Anjali.

The enterprise not solely sells clothes, but in addition has a large assortment of house decor objects together with curtains, pillow covers and bedspreads. “We even have a clothes assortment for males,” provides Anjali, who single-handedly picks each design for her merchandise. “I like doing the designing half all on my own. It’s so satisfying to listen to folks talk about how the clothes makes them really feel comfy and assured.”

Home decor items by Kota Doria Silks
Dwelling decor objects by Kota Doria Silks.

The worth vary of the merchandise begins from Rs 500 and might go as much as Rs 2 lakh. 

The entrepreneur is all set to launch her bodily shops in main Indian cities together with Chennai, Thiruvananthapuram and Hyderabad. “Greater than 60 per cent of our prospects are from the South. Thus, we’re planning to start from the underside. Additionally, we’re planning to launch our merchandise with manufacturers like Way of life and Consumers Cease,” she says.

Take a look at their web site right here.

Edited by Divya Sethu; Photograph Credit: Anjali Agrawal



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