HomeAnimalAllbirds Is All Flawed on Wool: Firm’s Claims to Face PETA Probe

Allbirds Is All Flawed on Wool: Firm’s Claims to Face PETA Probe


For Rapid Launch:
June 8, 2022

Contact:
Robin Goist 202-483-7382

San Francisco – At Allbirds’ first-ever annual assembly this Friday, PETA—which not too long ago bought inventory within the firm—will name out the retailer for duping consumers into believing the sheep it makes use of for wool stay “the nice life,” regardless of being subjected to industry-standard practices reminiscent of mutilation, castration, and eventual slaughter. The group is urging the wool-focused shoe purveyor to cease making false “humane” claims about its merchandise and finish its sourcing of cruelly obtained and ecologically damaging wool.

“Each pair of Allbirds sneakers represents distress and demise for light sheep, but the corporate is deceptive prospects with bogus claims,” says PETA Govt Vice President Tracy Reiman. “PETA is looking on Allbirds to run from humane- and green-washing its merchandise by taking a web page out of the vegan style playbook.”

PETA U.S. and worldwide PETA entities have documented cruelty to sheep whereas visiting 117 wool operations worldwide, revealed in 14 exposés. Even on “sustainable” and “accountable” farms, employees beat, stomped on, reduce open the pores and skin of, and slit the throats of aware, struggling sheep. By switching to sustainable vegan supplies, such because the eucalyptus tree fiber that it’s already utilizing, Allbirds might save lives and make good on its guarantees to struggle the local weather disaster.

PETA—whose motto reads, partly, that “animals usually are not ours to put on”—opposes speciesism, a human-supremacist worldview that fosters violence towards different animals. For extra data, please go to PETA.org or comply with the group on Twitter, Fb, or Instagram.

PETA’s shareholder query follows.

Allbirds claims that the sheep whose wool it makes use of stay “the nice life.” This might not be farther from the reality. Within the wool {industry}, lambs’ ears are mutilated, their tails are chopped off, and the males are castrated—all inside weeks of beginning. When these sheep not produce sufficient wool to be worthwhile, they’re slaughtered and skinned. This isn’t the idyllic life evoked by Allbirds’ slogan.

Allbirds jokes that shearing is only a “haircut.” Do haircuts depart prospects with accidents and gaping wounds? PETA entities have launched undercover investigative movies from over 100 wool operations world wide—together with self-proclaimed “accountable” farms—exhibiting that employees routinely punch and kick terrified sheep, strike them within the face with their electrical clippers, stomp on their heads and necks, and shear them so violently that they find yourself bleeding from the eyes, nostril, and mouth, with parts of their pores and skin shredded like ribbons. On a so-called “sustainable” and “regenerative” farm, employees tried to kill absolutely aware sheep by hacking at their necks with a boring blade. Does that sound like the nice life?

Using wool additionally violates Allbirds’ said aim of reversing local weather change via higher enterprise. Producing simply 1 kilogram of unprocessed wool can generate the identical quantity of greenhouse fuel emissions as driving 100 miles, which makes the wool {industry} a serious contributor to the local weather disaster.

My query is that this: If Allbirds really desires sheep to take pleasure in “the nice life,” when will it cease utilizing wool, which is a product of cruelty?



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